An invaluable tool for educating potential buyers about real estate and its key features, as 94% of marketers report that their videos help customers understand their products or services. This is particularly pertinent to real estate, enabling viewers to become informed about the property’s locality and amenities before committing to purchase. Moreover, 81% of marketers assert that incorporating video into their marketing tactics has had a direct and positive effect on sales. To maximize sales profits, competent use of video content should be integrated into any marketing plan in order to convert prospects into customers.
