LECOM Event Center: A Website That Sells the Seats

An arena lives and dies by two things: what’s on the calendar, and how easy it is to buy a ticket.

The challenge

The LECOM Event Center — formerly First Arena — needed one website that could do a lot at once:

  • Spotlight its amenities
  • Sell tickets to each and every event
  • Collect leads
  • Run a robust CRM system
  • Send targeted emails

Most venues piece that together from a handful of tools that don’t talk to each other.

What we did

A strong, fully custom website that handles all of it in one place.

We also set up their organization email, manage their domain, and build custom landing pages for their digital ad campaigns — so every ad has somewhere smart to land.

What happened

A significant spike in ticket sales, leads and brand visibility for the Event Center.

See it live at lecomeventcenter.com.

Why it matters

A venue website isn’t a brochure. It’s the box office, the email list and the ad landing page — all at once. When those pieces work together, every event you book gets easier to sell.


Running a venue, club or event space? Let’s talk about a website that sells the seats.

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